“Adult women comprised nearly half of the detected victims in 2016…resulting from the analysis of the data on trafficking victims over the last 15 years, women and girls together continued to represent more than 70 per cent of detected trafficking victims.”
UNODC, Global Report on Trafficking in Persons 2018

Hibiscus’ ongoing work in the area of anti-trafficking is an integral part of all our activities. Hibiscus’ woman-centered approach and expertise in engaging and establishing trust with clients, mean that our project workers are well placed to help identify victims of trafficking. As First Responders on behalf of the Salvation Army, Hibiscus project workers can make referrals to the National Referral Mechanism (NRM) and provide additional practical and emotional support through this process.

We also have specific projects relating to trafficking, such as exploring cultural mediation in the context of supporting trafficked women, and a research project looking at housing provision for victims of trafficking. Our latest project, The Women’s Voice, aims to influence NRM policy transformation by giving a platform to those women that we work with who have survived trafficking and experienced the NRM process.


Hazel Alcraft
Head of Community and Prison Services
0207 697 4120 ext 4126
07951 182 558

Louise Hatch
Head of International Resettlement and Detention Services
0207 697 4120 ext 4127
07538 913 911

The Women’s Voice project

Download the project leaflet

The ‘A Dangerous Journey’ campaign

To raise awareness among women and girls about the dangers and consequences of trafficking, we commissioned an animated film based on our clients’ true life experiences which won the 2013 Gold World Medal at the New York Festival.

Grace and Rose were trafficked from West Africa to the UK for sexual exploitation, lured from Nigeria by false promises of a better life in the UK. Both women accepted free flights believing they were being given the opportunity to pursue their dreams of education and employment. Instead, they got caught in a web of sexual slavery and deceit that ensnares vulnerable women trying to escape a life of poverty and deprivation, and found themselves in the horrendous situation of forced prostitution.

The animation gave these women an opportunity to voice their stories. Many trafficked women have to take part in an ancient form of West African witch craft called ‘juju’, a ritual which involves drinking animal blood to commit to a vow of repaying large sums of money for their journeys to Europe. The priest administering the oath warns the women that if the loan is not repaid they face a certain death. As a result, many women are too scared to speak out about their experiences when apprehended by people who could help them.

The film was produced by Animage Films and funded by various UK charities and organisations, and was supported by the National Agency for the Prohibition of Traffic in Persons.

Case Studies